Summary
This illuminated point-of-sale advertising sign came from a chemist and probably sat on or close to its counter.
Just as the Box Brownie made photography an affordable possibility for an interested segment of early adopters from 1900, the Kodak Instamatic took access to photography for the general population to a new level from 1963 onwards. Instamatics were primarily made of plastic and very affordable. From Kodak’s perspective, the real money was made from film and processing.
With an Instamatic the previously tricky business of loading and unloading a film could be done in a trice and without risk of losing film or images. More a cartridge than a roll, picking up film when going to the chemist became no less standard than buying a packet of Bex.
